2024 Global Barbering Industry Report: What's Buzzing in the World of Grooming
The barbering industry in 2024 is in the middle of a noticeable shift. What was once defined almost entirely by skill behind the chair is now influenced by technology, sustainability, lifestyle branding, and evolving consumer expectations. Across the globe, barbershops are modernizing—not abandoning tradition, but building on it.
From AI-assisted consultations to the return of classic and retro styles, 2024 stands out as a year where barbering began to look very different than it did just a few years ago.
Global Market Overview
In 2024, the global barbering industry is valued at approximately $20.1 billion, with growth driven primarily by premium services, grooming retail, and rising interest in male self-care.
Regional market distribution:
The Americas: $7.4 billion
Asia & Oceania: $7.3 billion
Europe: $4.4 billion
Africa & Middle East: $1.0 billion
Despite its global size, barbering remains a highly fragmented industry, with independent barbershops continuing to dominate rather than large corporate chains. This structure allows for creativity and cultural influence—but also places pressure on shop owners to stay competitive.
Key Barbering Trends in 2024
1. Technology Begins to Shape the Client Experience
Technology made a meaningful entrance into barbershops in 2024. Digital booking systems, automated appointment reminders, and customer management platforms became standard tools rather than optional upgrades.
Some barbershops began experimenting with AI-powered hairstyle previews and virtual consultations, allowing clients to see potential outcomes before committing to a cut. These tools helped reduce miscommunication and supported more personalized service recommendations.
In 2024, technology didn’t replace barbering—it supported it.
2. Sustainability Moves From Trend to Expectation
Environmental awareness influenced barbering more than ever in 2024. Clients increasingly paid attention to the products used on their hair and skin, as well as the operational practices of the shops they visited.
Many barbershops adopted:
Biodegradable neck strips
Refillable grooming products
Energy-efficient tools
Water-conscious shampoo systems
Brands emphasizing organic ingredients, ethical sourcing, and sustainable packaging gained visibility, reshaping retail decisions inside the barbershop.
3. Growth in Personalized and Premium Services
Customization became a defining feature of barbering in 2024. Clients were no longer satisfied with one-size-fits-all grooming—they wanted services tailored to their hair, skin, and lifestyle.
Expanded offerings included:
Scalp and hair health treatments
Precision beard sculpting
Facial care and massage services
Membership-based grooming plans
Urban markets in particular saw increased demand for premium and luxury grooming experiences, reflecting a broader shift toward wellness and personal presentation.
4. The Return of Perms and Retro Styles
One of 2024’s most talked-about trends was the return of perms and textured styles, especially among younger clients. Often popularized on social media, voluminous and curly looks gained traction across multiple regions.
Classic styles—such as pompadours, tapers, and side parts—also returned, reintroduced through modern techniques and updated product formulations. This resurgence increased demand for styling products like pomades, curl creams, and texture sprays, expanding retail opportunities for barbershops.
5. Workforce Shortages Become More Visible
While client demand grew, 2024 also highlighted ongoing labor shortages in the barbering industry. Fewer young professionals entered the trade in several countries, creating staffing challenges for shop owners.
In response, the industry leaned into:
Apprenticeship programs
Vocational partnerships
Online and hybrid barber education platforms
Barbershops began focusing more on retention through competitive pay, flexible schedules, and clearer career development pathways.
2024 Industry Takeaway
In 2024, barbering proved it was no longer just a trade—it was a modern service industry shaped by culture, technology, and business strategy. Barbershops that embraced education, personalization, and operational efficiency were better positioned to grow, while those resistant to change felt increasing pressure.
This year marked a transition point—one that set the stage for deeper changes ahead.
